luxury gift box, success, design tips, rigid box, retail packaging
Mar 5, 2020 / Lori Minsky

Four Luxury Gift Box Tips for Success

Luxury gift boxes are the ultimate way to make a splash with your marketing and put yourself ahead of your competition.

Marketing success stems from creative, out-of-the-box thinking – pun intended. That kind of thinking sometimes comes in the form of a luxury gift box designed to impress your customers and keep them coming back for more. Rigid boxes offer plenty of opportunities to elevate your brand by creating a personalized luxury experience for those who matter most to your bottom line.

 

Customize Your Luxury Gift Box

As an extension of your brand, your luxury gift box should reflect who you are and what makes your customers lifelong devotees to your offering. Rigid boxes offer a plethora of unique customization options to choose from to do just that.

The luxury rigid gift box offers a blank canvas to make your own with custom finishes and embellishments. A luxurious velvety finish adds a touch of elevated charm, while a hint of foil will catch the eye of any beholder.

Do you have a clear picture of who you’re designing your luxury gift box for? Knowing your target audience will help you make informed decisions about what you’re creating. If you can envision your gift box’s recipient carefully untying the ribbon holding it together or unfolding its tidy and intricate flaps, you will be able to create a box that speaks directly to them.

 

Keep Your Design Process In-House

Long wait times and avoidable mistakes are a nuisance for any business. Outsourcing tasks like graphic design and structural engineering can open you up to miscommunications and lost time waiting for revisions.

A packaging company that offers these services in-house has invested in the training and equipment necessary to streamline the production of your luxury gift box, and to make sure that it gets made the right way the first time.

Designs change. Sometimes what you thought would look great turns out to be a flop. With an in-house design team, alterations can be made in real-time, without having to wait on someone else to take care of them. Not to mention that hiring a structural engineer for a one-off project can be expensive. In contrast, a packaging design company that has a structural engineer on their payroll will offer this service as part of their experience.

 

Consider a Personalized Unboxing Experience

A luxury gift box should leave a lasting impression. You can enhance that experience by making the box as memorable as the gift inside.

A luxury gift box can serve as a reusable display if appropriately designed, and a personalized gift box is one the recipient will want to keep. A rigid box will be strong enough to protect its contents while also acting as a long-lasting memento.

A creatively designed gift box will speak to its beholder – sometimes literally. A heartwarming and carefully worded message printed along the inside of your rigid gift box can offer a personalized touch your customers won’t forget.

Related Content: Custom Rigid Boxes: Understanding Your Packaging Design Options

Choose a Simple Design

There is a fine line between making an awe-inspiring impression and being over-the-top.

A simple, functional luxury gift box design with understated graphics and colors will get you further than a busy, overly complicated design. Consider what high-end brands are doing with their luxury packaging design. Brands like Apple and Tiffany & Co. have cornered the market on simple, eye-catching packaging designs that don’t try too hard to make a great impression.

Give yourself an advantage by creating a long-lasting impression your customers will remember. Come up with an iconic color palette that’s easy on the eyes and embellish it with simple details. Create a luxury gift box that's as beautiful as it is functional.

 

Creating a successful luxury gift box is best accomplished by not overthinking it. The design should be simple but provocative. It should have unique details that set it apart from run-of-the-mill cardboard boxes. And it should appeal to a specific audience. Once you’ve set your vision, you will be well on your way to designing a gift box that radiates luxury while delivering an experience your customers will remember.

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