What separates your product from all the others on Amazon?
Shoppers usually have at least a dozen options for every item they are looking for .
So what catches their eye as they scroll through search results?
The answer may surprise you.
Amazon buyers are influenced by product reviews – we all know this – and the basic priorities are pretty obvious:
But there are a few additional ways to ensure your item stands out.
Packaging quality is important, and standout retail packaging that not only ships well but also impresses consumers delivers a higher perceived product value in the eyes of the buyer.
Here are a few ways you can set yourself apart from other Amazon sellers with retail packaging that’s both high quality and eye-catching.
Goods purchased online fare better in consumer reviews when they arrive in attractive packaging. When they don’t, consumers will write about it in their reviews.
Don’t believe me? Read through several reviews and you will see - packaging matters to buyers.
This is important because reviews influence new, potential consumers. Impressive packaging could help you score a five-star review, which will then lead to your next conversion.
Litholam packaging is quite versatile when it comes to enhancements you can add to your design. The design can include foil treatments, film lamination, a UV layer, and oil stamping. Any combination of these applications, along with high-quality and full-color graphic design, will help your litholam box make its way into the buyer’s online shopping cart.
Great packaging will get you review stars. By the same token, packaging ‘fails’ will help you lose them.
Some packaging design traps you should avoid include:
Packaging designed for items sold in physical retail stores is visually tested from a few different distances—ten feet away, three feet away, and one foot away. Online packaging doesn’t have that luxury. Typically, product packaging shown in a digital Amazon listing includes just one photograph taken at midrange. Fine details and smaller fonts may not be visible. Keep this in mind when you design for online shoppers, and make sure the photo you use is of high graphic quality.
Another creative decision is whether to emulate market leaders in terms of their presentation, or go a different route and differentiate your product from the other sellers.
Your decision will be determined by the nature of your product and your customer demographics. If you’re looking to sell some sort of generic product variant and are competing on price, emulation is a valid strategy. If you’re looking to disrupt a market, you may want to invest in a unique packaging design that sets your product apart from its competitors. Being an early adopter of a new trend can go a long way, especially in a retail space like Amazon, where visuals count.
Video boxes, new environmentally-friendly substrates, holographic images, and hand drawn sketches printed onto packaging are just a few new trends that are hot right now.
Admit it. Even when you order something unexciting from Amazon, it still feels a little like Christmas morning when you open it.
Keep this ‘unboxing experience’ in mind when you design your packaging for online retailers. A pleasant unboxing experience that impresses the consumer increases the perceived value of the item, reinforces buyer decision, and can help you get better reviews.
As the online retail space becomes increasingly competitive, it’s more important than ever to put some serious thought into how your packaging is perceived and experienced by buyers. Thinking about the buying experience from start to finish—from browsing to unboxing—will help you come up with a design that has a real impact on customers.
Many retailers are only now coming to terms with how important product packaging is to online sales, especially on Amazon. The sooner your company embraces these best practices, the further ahead you will be.
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